Privacy Policy

Last Updated: 1 September 2026

URE – Ultimate Real Estate (“URE,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, and disclose information when you visit our website, submit an inquiry, contact us, or use our real estate consultancy and marketing services.

By using this website or submitting your information, you acknowledge that you have read and understood this Privacy Policy.

1. About URE

URE – Ultimate Real Estate is an independent Egyptian real estate consultancy and marketing company headquartered in New Cairo.

We assist customers in exploring residential and commercial properties, new developments, resale opportunities, and rental units offered by multiple property developers and owners.

URE is not the developer, owner, or official website of the real estate projects displayed unless expressly stated otherwise.

2. Information We Collect

Depending on how you interact with us, we may collect the following information:

Information You Provide

• Full name

• Telephone and WhatsApp number

• Email address

• Preferred location

• Property type

• Budget range

• Payment preferences

• Purpose of purchase, such as residential use or investment

• Information included in messages, forms, telephone calls, or WhatsApp conversations

• Any additional information you voluntarily provide

You are not required to provide sensitive information such as passwords, banking credentials, card PINs, or identification documents through general inquiry forms.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Time spent on the website

• Referral source

• General geographic location

• Cookie and advertising identifiers

• Interaction with forms, buttons, and advertisements

3. How We Use Your Information

We may use your information to:

• Respond to your property inquiry

• Contact you by telephone, email, or WhatsApp

• Understand your property requirements

• Recommend potentially suitable properties

• Arrange property viewings or meetings

• Provide information about prices, availability, payment plans, and developments

• Follow up on your request

• Improve our website, advertising, and customer service

• Measure the performance of our marketing campaigns

• Prevent misuse, fraud, and security incidents

• Maintain business and communication records

• Comply with applicable legal obligations

We do not request your Google, email, banking, or social-media passwords.

4. Communication and Marketing Consent

When you submit an inquiry or request a consultation, you authorize URE to contact you regarding that request through telephone calls, WhatsApp, SMS, or email.

We may also contact you about similar property opportunities when reasonably relevant to your original inquiry.

You may request that we stop promotional communications at any time by informing our representative or contacting us using the details below. This will not prevent us from sending necessary messages concerning an active request or transaction.

5. Sharing Your Information

URE does not sell or rent personal information.

We may share limited information when reasonably necessary with:

• The relevant property developer or its authorized sales department

• Property owners or representatives in resale and rental transactions

• Service providers supporting website hosting, communications, analytics, advertising, or customer management

• Professional advisers where required

• Government authorities when disclosure is required by law

• A successor entity in the event of a lawful business restructuring or transfer

When an inquiry concerns a particular project, we may provide the relevant developer, owner, or representative with the information necessary to respond to that inquiry or arrange a viewing.

We do not claim that every third party mentioned on the website is owned or controlled by URE.

6. Google Ads, Analytics, and Cookies

Our website may use cookies and similar technologies provided by services such as Google Ads and Google Analytics.

These technologies may help us:

• Understand how visitors use the website

• Measure visits, inquiries, and advertising conversions

• Improve the performance of our campaigns

• Display advertisements that may be relevant to visitors

• Prevent fraudulent or invalid activity

Google and other service providers may process information in accordance with their own privacy policies.

You can restrict or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality. Where required, we may request your consent before activating optional advertising or analytics cookies.

7. Data Accuracy

You are responsible for ensuring that the information you submit is accurate and belongs to you.

Please do not submit another person’s personal information without their knowledge or appropriate authorization.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Respond to your inquiry

• Provide the requested service

• Maintain relevant business records

• Resolve complaints or disputes

• Meet legal, accounting, or regulatory obligations

The retention period may differ depending on the nature of the inquiry and whether a transaction or continuing customer relationship exists.

When information is no longer reasonably required, we may securely delete or anonymize it.

9. Data Security

We take reasonable administrative and technical measures intended to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. You should avoid sending confidential financial information or passwords through website inquiry forms or WhatsApp.

10. Your Rights and Choices

Subject to applicable law, you may request to:

• Access the personal information we hold about you

• Correct inaccurate or incomplete information

• Withdraw marketing consent

• Object to certain uses of your information

• Request deletion of information that is no longer required

• Ask how your information has been used or shared

We may need to verify your identity before processing certain requests. Some information may be retained where required for legitimate business, legal, or regulatory purposes.

11. Third-Party Websites

Our website may contain links to property developers, mapping services, social-media platforms, or other third-party websites.

URE does not control those websites and is not responsible for their privacy practices, security, availability, or content. You should review the privacy policy of each external website before providing personal information.

12. Children’s Privacy

Our services are intended for adults seeking real estate information and are not directed toward children.

We do not knowingly collect personal information from children through our property inquiry forms. If we become aware that such information was submitted without appropriate authorization, we may delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, technologies, or legal obligations.

The revised version will be published on this page with an updated “Last Updated” date. We encourage visitors to review this page periodically.

14. Contact Us

For privacy questions, requests, or complaints, contact:

URE – Ultimate Real Estate

Riviera Heights Compound, Administrative Building 1, Second Floor, Offices 5 & 6, First Settlement, New Cairo, Egypt

Phone and WhatsApp: +201070995313
Email: info@ure-eg.com